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“CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday,” it stated.
“Moreover, our Sales Department has had difficulty verifying your organization’s credit status.” Earlier this week, CBS said it would only allow advocacy ads that were "responsibly produced." The announcement came after quarterback Tim Tebow's thinly veiled pro-life ad for Focus on the Family, a Christian group, was given a Super Bowl spot.
"has just received a formal rejection of its ad from CBS," Rovell wrote on Twitter.
In the ad two sports fans are watching an NFL game and discover their mutual affection over a bowl of chips.
The first ad is on the highway leading up to the arena, with the second directly next to the stadium in the parking area.
At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company’s name, Scruff, perhaps even shaving equipment.
Suddenly, the two begin making out, much to the shock of a guy sitting close by.
According to a rep for the dating site, which operates under the slogan “Where Many Many Many Men Come Out to Play,” the ad was submitted on Monday, January 18th.
“We are very disappointed that in 2010 such discrimination is happening especially given the fact that Focus on the Family is allowed to promote their way of life during the Super Bowl,” a rep for the site told
After days of deliberations on whether to run a controversial Super Bowl ad from gay dating site Man Crunch.com, CBS has not yet reached a decision.
The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips.
"I remember one year when the networks wouldn't allow one of the Bud Light spots in the game, so Bud actually released it online as, 'the Super Bowl ad the networks wouldn't let you see,'" So, given that networks often won't publicly comment on whether an ad is rejected and why, advertisers with no intention of actually releasing a Super Bowl ad just send out press releases saying that their ads were rejected, for publicity.
For example, gay dating site Man Crunch said its ad was rejected in 2010 because it dealt with homo and not heterosexual dating, when it really didn't even make it past CBS' credit check.
Man Crunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.” However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.