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This reason this is a big deal is because many singles declare their New Year Resolutions and singles say: "This is the year I find love! The first things they do is search for online dating sites and browse through profiles and also post their own profiles up for others to view.
Many singles don't realize that just about everyone else does the same thing at the same time!
And the surge isn't just on Plenty of Fish — agrees the Sunday after New Year's Day is the busiest day of the year.
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Last night, hordes of lonely hearts went online to oversell their love of Wes Anderson, Sriracha and being "down-to-Earth" in an attempt to find love. The Sunday after New Year's Day is the busiest time of the year for online dating, according to data provided by dating sites Match and Plenty of Fish.
If you want to look at as many potential partners as possible in your local area, then going with is a great way to achieve this and view a plethora of people who you may be able to go on a first date with.
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It's not difficult to imagine the surge in online dating has something to do with New Year's resolutions to "put myself out there more," though researchers suggest it comes from the abundance of spare time people have during the holidays, meaning they're spending more time on their phones and computers.