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Chat rooms could be a powerful weapon in this fight because of their relatively passive nature.
You see, for the first few months of our Hip Chat deployment, the Accelerator chat room was barely used.
But it’s a nasty chicken-and-egg problem: if nobody is using the chat room, then nobody will use the chat room.
I confess I didn’t use it myself, because it seemed frivolous.
I ignored it until I could do so no longer, until eventually, for what felt like the sake of my sanity, I resolved to do something about it.
A late arrival into the world of social media, I nevertheless embraced it as a kind of escape.
It’s own cross-platform chat competes with SMS, Apple’s i Message, and now Google’s new unified messaging system Hangouts.